He could sell sayings

Selling sayings could be a unique and creative business idea. Here are a few steps he could take to start this business:

1. **Create a Collection of Sayings**: He could start by compiling a collection of original sayings or quotes that resonate with people. These could be motivational, humorous, inspirational, or tailored to specific niches.

2. **Design and Packaging**: He could then design the sayings into visually appealing formats such as posters, postcards, mugs, t-shirts, or digital downloads. Packaging plays a crucial role in attracting customers.

3. **Online Store**: Setting up an online store on platforms like Etsy, Shopify, or his own website could be a good way to reach a wider audience. He could also consider selling on social media platforms like Instagram or Facebook.

4. **Marketing and Promotion**: Utilize social media, influencer collaborations, and email marketing to promote his products. Engaging content and targeted ads can help in reaching the right audience.

5. **Customization and Personalization**: Offering customization options can make his products more appealing. Customers may want to personalize sayings for gifts or special occasions.

6. **Feedback and Improvement**: Encourage customer feedback to understand what resonates with them and make improvements accordingly. Building a loyal customer base is crucial for long-term success.

7. **Legal Considerations**: Ensure that the sayings he is selling are original or properly licensed to avoid any copyright issues.

By following these steps and being creative in his approach, he could potentially build a successful business selling sayings.

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