Jack trout sayings
Jack Trout, a marketing expert known for his work on positioning and branding, has several famous sayings that are often quoted in the marketing world. Some of his notable sayings include:
1. "Differentiate or die."
2. "Marketing is a battle of perceptions, not products."
3. "The essence of positioning is sacrifice."
4. "If you can't be first in a category, set up a new category you can be first in."
5. "The most important decision in business is deciding what business you're in."
These sayings reflect Trout's emphasis on the importance of differentiation, perception, and strategic positioning in marketing and business.
Above is Jack trout sayings.
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